Category Archives: Search Engine Optimization

The Nofollow tag and When to Use It (Infographic)

The Purpose of the Nofollow Tag The nofollow tag is a way publishers can tell search engines not to count some of their…
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should I use absolute links or reletive links

Absolute Links vs. Relative Links – SEO Value

Which Provide more SEO Value, Absolute Links or Relative Links? The debate between absolute links and relative links continues to live on in the SEO…
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Reciprocal link diagram

Google Discounts All Reciprocal Links

For a long time, reciprocal links had remained at the forefront of most inbound linking strategies. This has changed however. Google now discounts all reciprocal…
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company branding for seo

Incorporation of Company Branding and SEO

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and company branding into a strategy. This process is finicky…
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what is anchor text

The Importance of Anchor Text in Backlinks

Of the many variables that Google, et al., uses to determine search ranking, your link profile is probably one of the most important.…
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Inbound Links

Inbound Links and their Effect on SEO

How Inbound Links Impact SEO Almost anyone who has gotten involved with trying to drive traffic to a website through the search engine…
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uning images as a part of your seo strategy

Strategic Use of Images in Search Engine Optimization

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond just ALT tags) that improves…
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Will search engine submission help your site rank faster

Is Search Engine Submission Necessary?

The simple answer is no, search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by…
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Off-Page Search Engine Optimization

What is Off-Page Search Engine Optimization? As we discussed in our SEO Basics post, Off-Page Search Engine Optimization refers to all techniques that…
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On-Page Search Engine Optimization

On-Page Search Engine Optimization Explained in Depth

The Importance of On-Page Search Engine Optimization Accounting for 25% of your overall SEO performance, On-Page Search Engine Optimization must never be taken…
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