Category Archives: Search Engine Optimization

Which Provide more SEO Value, Absolute Links or Relative Links? The debate between absolute links and relative links continues to live on in the SEO…

For a long time, reciprocal links had remained at the forefront of most inbound linking strategies. This has changed however. Google now discounts all reciprocal…

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and company branding into a strategy. This process is finicky…

Of the many variables that Google, et al., uses to determine search ranking, your link profile is probably one of the most important.…

How Inbound Links Impact SEO Almost anyone who has gotten involved with trying to drive traffic to a website through the search engine…

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond just ALT tags) that improves…

The simple answer is no, search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by…

What is Off-Page Search Engine Optimization? As we discussed in our SEO Basics post, Off-Page Search Engine Optimization refers to all techniques that…

The Importance of On-Page Search Engine Optimization Accounting for 25% of your overall SEO performance, On-Page Search Engine Optimization must never be taken…