Category Archives for Search Engine Optimization
The Surprising Truth about Keywords
Keywords are one of the most often-cited and perhaps least understood aspects of SEO. Content marketers from rank amateurs to seasoned pros suggest that you “focus on your keyword density” and “never
Continue reading5 Tools Every Small Business Should Use For Better Content Marketing
Anyone who has worked for a small business knows that in order to be successful, especially in the beginning, you’ve got to wear a lot of hats. From answering phones to social media marketing, you’ve
Continue readingThe Nofollow tag and When to Use It (Infographic)
The Purpose of the Nofollow Tag The nofollow tag is a way publishers can tell search engines not to count some of their links to other pages as “votes” in favor of that content. Why would publishers
Continue readingAbsolute Links vs. Relative Links – SEO Value
Which Provide more SEO Value, Absolute Links or Relative Links? The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been
Continue readingGoogle Discounts All Reciprocal Links
For a long time, reciprocal links had remained at the forefront of most inbound linking strategies. This has changed however. Google now discounts all reciprocal links. The algorithm has been altered
Continue readingIncorporation of Company Branding and SEO
SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and company branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with
Continue readingThe Importance of Anchor Text in Backlinks
Of the many variables that Google, et al., uses to determine search ranking, your link profile is probably one of the most important. The search engines have no way to determine if your site is trustworthy
Continue readingInbound Links and their Effect on SEO
Almost anyone who has gotten involved with trying to drive traffic to a website through the search engine optimization process has at some point had to make some choices about how to address the implications.
Continue readingStrategic Use of Images in Search Engine Optimization
When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond just ALT tags) that improves your search rank while allowing you to integrate
Continue readingOff-Page Search Engine Optimization
What is Off-Page Search Engine Optimization? As we discussed in our SEO Basics post, Off-Page Search Engine Optimization refers to all techniques that can be effectively used to improve the ranking of
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