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The Nofollow tag and When to Use It (Infographic)
July 9, 2018
The Purpose of the Nofollow Tag The nofollow tag is a way publishers can tell search engines not to count some of their…
Absolute Links vs. Relative Links – SEO Value
May 24, 2018
Which Provide more SEO Value, Absolute Links or Relative Links? The debate between absolute links and relative links continues to live on in the SEO…
Google Discounts All Reciprocal Links
May 14, 2018
For a long time, reciprocal links had remained at the forefront of most inbound linking strategies. This has changed however. Google now discounts all reciprocal…
Incorporation of Company Branding and SEO
May 10, 2018
SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and company branding into a strategy. This process is finicky…
The Importance of Anchor Text in Backlinks
May 3, 2018
Of the many variables that Google, et al., uses to determine search ranking, your link profile is probably one of the most important.…
Inbound Links and their Effect on SEO
April 30, 2018
How Inbound Links Impact SEO Almost anyone who has gotten involved with trying to drive traffic to a website through the search engine…
Strategic Use of Images in Search Engine Optimization
April 26, 2018
When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond just ALT tags) that improves…
Is Search Engine Submission Necessary?
April 23, 2018
The simple answer is no, search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by…
Off-Page Search Engine Optimization
April 19, 2018
What is Off-Page Search Engine Optimization? As we discussed in our SEO Basics post, Off-Page Search Engine Optimization refers to all techniques that…
On-Page Search Engine Optimization Explained in Depth
April 16, 2018
The Importance of On-Page Search Engine Optimization Accounting for 25% of your overall SEO performance, On-Page Search Engine Optimization must never be taken…