A recent study revealed that forty percent of Facebook users believe the information they find on the site, with the trust level growing to sixty percent if someone known to them posts the information. Thus, with a well managed social media marketing campaign, you can certainly increase your online brand awareness, boost the image of your business and generate high traffic to your business.
Some of the benefits that your business can realize through Social Media Marketing
Customer feedback
In an era where businesses are becoming increasing transparent and accountable to their customers, social media site sites like Facebook and Twitter have become the best platforms where you can interact with your customers, receiving their feedback while providing them with an insight into your business. Through your business’ Facebook Page, you can receive direct feedback from your customers about your products. In addition, you can use this platform to respond to customer queries and inquiries.
Brand development
One of the unique benefits of social media marketing is that it enables you to have a direct contact and interact with your customers. This way, you can give your customers an opportunity to feel more comfortable with your business as they interact with the human face behind the business. This enables you to develop and trusted brand that your customers can bank on. This is very important for your reputation building efforts.
Attracting new clients
Viral marketing in video sharing sites like YouTube can open up new communication platforms between your business, your existing clients and their networks. This way, you can easily attract new customers and grow your client base though social media marketing. Better still, you can target your social media campaigns to particular demographics thus generating new leads more effectively than with other forms of marketing.
SEO benefits
Social media marketing is one of the most effective search engine optimization techniques that you can use to generate traffic to your business website. For instance, you can send out a tweet about your business and have it read by thousands of your followers. As your tweet goes viral, you will potentially reach out to other people in your followers’ network, hence reaching millions of potential customers. One of the amazing benefits of Twitter is that you can include long tail keywords in your tweets, thus improve your ranking in the search engines. In case you do not know, Google indexes tweets in its search engine. Therefore, you can use this to your advantage by ensuring that your tweets have your keywords.
You can also use social media marketing to build organic backlinks. All you have to do is create a simple keyword based contest requiring your followers to retweet your post for a prize. You can also include additional entry for your business’ Facebook pages. This way, you will gain thousands of free backlinks from Twitter and Facebook marketing.
With proper planning and execution, social media marketing can be a very effective tool for growing your business. In addition, it is free to set up a profile in most social networking sites. With the right strategies, you can effectively use social networking sites to attract customers and promote your business.
